A Not-So-Classic Car Ad
The challenge:
Create awareness of and excitement for the North Carolina Education Lottery’s new Corvette & Cash instant scratch-off ticket on broadcast and at point of sale.
Everyone knows what a car ad looks like
But “Corvette & Cash” is a car ad like no other
The idea:
The cinematic commercials launching a new high end car model attract a lot of attention for their beauty and aesthetics. Why should we treat the launch of a new, exclusive, and exciting lottery game themed around a Corvette any differently.
Our idea was to simulate an iconic launch video, but instead of having a car, we showcase our new ticket crossing the beautiful landscapes of North Carolina.
Team Project
Creative Team Members :
Partners:
My Role :
Creative Director with hands on oversight from concept to production pipeline.